Shift Content Mix Toward Reels
Rishab Dhiman's Reels ER sits at 2150.44% compared to just 26.14% for static Posts — an enormous gap that shows the audience responds far more to video.
Details
Since Reels also get higher reach for accounts under 50K followers, increasing the Reels-to-Post ratio should be the top priority to keep overall ER (currently 35.08%, already far above the nano benchmark of 3.5-8%) climbing.
