Prioritize Static Posts Over Reels
Static/carousel posts drive a 27.49% ER compared to 17.49% for Reels, meaning the audience of 41,592 followers responds more to feed posts than video content.
Details
Shift the content mix to lean 60-70% posts while still testing Reels, since accounts under 50K followers typically get higher reach from Reels per industry benchmarks — use this to find an optimal balance rather than defaulting to a Reels-heavy strategy.
