Shift Content Mix Toward Reels
Reels ER sits at 6.57% versus just 2.78% for static/carousel posts — more than double the engagement.
Details
Since accounts under 50K followers (Richa | Lifestyle | Fashion| Food| Fitness | Model is at 19,539) get amplified reach on Reels, increasing the posting cadence toward Reels over static posts should lift the overall 3.22% ER closer to the top of the micro-tier benchmark range (2.5-5%).
