Prioritize Carousel-Led Format Testing
At 54,497 followers, Ria Ahuja's 4.59% engagement rate sits within the 2.5%-5% micro-creator benchmark.
Details
Testing should start with carousels because their 0.55% format benchmark exceeds Reels at 0.52% and static images at 0.45%, then retaining formats that outperform the median 2,462 likes or 39 comments.
