Shift Content Mix Toward Reels
The Reels ER of 13.1% dramatically outperforms the Posts ER of 0.84% and overall account ER of 0.93%, and even beats the industry Reels benchmark of 0.52%.
Details
Since the current 23-post sample is likely static/carousel-heavy, reallocating a larger share of weekly output to Reels format should pull the blended ER closer to or above the mid-tier benchmark of 1-2%.
