Reuben Larkin's InstagramEngagement

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reubenlarkin
Reuben Larkin

@reubenlarkin · 346.8K followers

0.00%

Top 20% of creators your size

$1K-$5K per post

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LowAverageGoodExcellent
2.8K
Median Likes
30
Median Comments
30
Posts Analyzed
$1K – $5Kper sponsored post

Based on 346.8K followers · 0.81% engagement

Next step

Want brands to pay you?

Snippet can use this instagram result for @reubenlarkin to find brands, write emails, and help you close deals.

Your post rate

$1K-$5K

What Snippet does next

Comes next

Find brands

Brands that already pay instagram creators and fit your audience.

Write emails

Use @reubenlarkin's $1K-$5K post rate so brands know what to pay.

Follow up

If a brand replies, Snippet keeps the deal moving.

First message

I'd show brands why @reubenlarkin's instagram audience is a fit and ask for $1K-$5K per post.

Want Snippet to find brands and send the emails?

Close deals for me

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Next steps

What to fix next

Simple fixes that can help brands take you more seriously.

Move 01

Shift Posting Mix Toward Carousels

Reels are underperforming the overall account ER — 0.72% versus the 0.81% posts average — while industry benchmarks show carousels lead all formats at 0.55% average ER, outpacing Reels at 0.52%.

Details

Audit the last 30 posts and aim to replace at least one Reel per week with a carousel, prioritizing multi-slide educational or storytelling formats that naturally drive swipe-through behavior and repeat visits, both of which signal quality to the algorithm.

Move 02

Fix the Lopsided Like-to-Comment Ratio

A like-to-comment ratio of 487.4:1 against a median of only 29.5 comments per post signals that the audience is passively consuming rather than actively conversing, which suppresses algorithmic distribution.

Details

End every caption with a single, direct question tied to the post's specific topic — not a generic 'thoughts?' — to lower the friction of responding and drive the comment count closer to the engagement levels that keep mid-tier accounts competitive in the 1-2% benchmark range. Even doubling the median comments to 59 would meaningfully improve the comment-weighted ER signal.

Move 03

Leverage ER to Negotiate Better Brand Deals

The 0.81% ER is rated 'good' for the 346,820-follower mid-tier bracket, where the industry average sits at 1-2%, and 73% of brands now prioritize engagement rate over follower count — making this the strongest negotiating asset.

Details

At the standard rate of $10-25 per 1,000 followers, the baseline feed post value is $3,468-$8,670, yet the estimated brand deal value is currently capped at $1,000-$5,000, suggesting underpricing. Publish a formal rate card — creators who do close deals 40% faster — and apply the 20-40% Reels premium on video deliverables to push the per-post rate toward the top of the bracket.

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