Shift Content Mix to Carousels and Reels
The posts ER of 0.21% sits far below the mid-tier benchmark of 1-2%, and even below the static image benchmark of 0.45%.
Details
Since carousels (0.55% ER) and Reels (0.52% ER) both outperform static posts industry-wide, testing more multi-slide carousels and short-form video could lift the median 612.5 likes and 8.5 comments per post.
