Shift Content Mix Toward Static Posts
Renny Conti's Posts ER of 5.94% outperforms the Reels ER of 3.73% by over 2 points, even though Reels typically get higher reach for accounts under 50K followers.
Details
Since both formats sit within the nano benchmark range of 3.5-8%, doubling down on the top-performing static/carousel format (median 461 likes) while using Reels sparingly for discovery could push the blended ER closer to the top of that range.
