Shift Post Mix Toward Carousels
Reels are underperforming Posts ER by 0.47 percentage points (2.2% vs 2.67%), suggesting the audience responds more strongly to static or multi-image formats.
Details
Industry benchmarks show carousels lead all formats at 0.55% average ER — prioritize carousels for the next 5 posts and track whether median likes climb above the current 20,905 baseline. A simple action: repurpose the best-performing Reel concepts into swipeable carousel storytelling to capture both reach and saves.
