Double Down on Reels Production
Renaira Phulwani's Reels ER of 142.18% massively outperforms the overall Posts ER of 0.71% and the industry Reels benchmark of 0.52%.
Details
Shifting the content mix toward more Reels per week can pull the blended ER of 0.7% closer to the mid-tier benchmark of 1-2%, since Reels also command a 20-40% rate premium from brands.
