Shift Content Mix Toward Reels
The Reels ER of 10.84% is more than double the Posts ER of 4.08%, and it dwarfs the industry Reels benchmark of 0.52%.
Details
Since Reels also get higher reach for accounts under 50K followers (Gouranvi Chopra is at 11,408), increasing Reels frequency relative to static posts should lift the blended ER well above the current 4.35%.
