Shift Content Mix Heavily Toward Reels
Rehan Babar's Reels ER sits at 24.47% versus just 0.47% for static Posts — a massive gap that dwarfs the industry benchmark showing Reels average only 0.52% ER.
Details
Since accounts under 50K followers see higher reach on Reels and the account is at 69,348 followers, prioritize Reels as the primary format to lift the overall 1.04% ER closer to the micro-tier benchmark of 2.5-5%.
