Close the Mid-Tier Engagement Gap
The ER of 0.9% sits at the low end of the mid-tier benchmark range (1-2% for 100K-1M accounts), meaning Regal Gentleman is underperforming peers in this bracket.
Details
Since carousels (0.55% avg ER) and Reels (0.52% avg ER) both outperform static images (0.45% avg ER), shifting the content mix toward more carousels and Reels could help push the 0.91% posts ER closer to the 2% ceiling for this tier.
