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@refinery29au · 31.7K followers
Top 5% of creators your size
Your audience is 3x more engaged than average
Based on 31.7K followers · 2.99% engagement
Next step
Snippet can use this instagram result for @refinery29au to find brands, write emails, and help you close deals.
Your post rate
$500-$2K
What Snippet does next
Comes nextFind brands
Brands that already pay instagram creators and fit your audience.
Write emails
Use @refinery29au's $500-$2K post rate so brands know what to pay.
Follow up
If a brand replies, Snippet keeps the deal moving.
First message
I'd show brands why @refinery29au's instagram audience is a fit and ask for $500-$2K per post.
Next steps
Simple fixes that can help brands take you more seriously.
Refinery29 Australia's Reels ER sits at a massive 121.81% versus just 2.4% for standard posts and 2.99% overall — a gap far beyond the benchmark Reels average of 0.52%.
Details
Since Reels also get higher reach for accounts under 50K followers (the account is at 31,707), prioritizing Reels as the primary format will compound this advantage.
The like/comment ratio is 277.6:1 (922 median likes vs.
Details
27 median comments), signaling passive consumption rather than active engagement. Adding direct comment prompts (polls, questions, 'tag a friend') in captions and Reels will lift comment volume, which strengthens the case with the 73% of brands who prioritize engagement rate over follower count.
At a 2.99% overall ER, Refinery29 Australia is already outperforming the micro-tier average (2.5-5% range, but many creators land at the low end) and rating 'excellent' for the bracket.
Details
Since published rate cards close deals 40% faster, building one referencing the $500-$2,000 per-post value and adding a 20-40% Reels premium is recommended given the outsized 121.81% Reels ER.
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