Drive Comments to Close the Ratio Gap
The like/comment ratio is 44.5:1 (1520.5 median likes vs.
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just 39.0 median comments), showing followers engage passively but rarely converse. Adding explicit comment prompts (questions, polls, 'this or that') in captions and Stories can push comment volume up, as closing this gap would lift the 1.24% post ER toward the top of the mid-tier 1-2% benchmark range.
