Scale High-ER Feed Formats
On Instagram, a 21-post sample for Maxim shows 21.72% Posts ER versus 6.14% Reels ER, so feed posts should be the lead format for engagement experiments.
Details
Test carousel versions with a final-slide question, using the 0.55% carousel benchmark and 0.52% Reels benchmark while tracking whether the Posts ER remains near 21.72%.
