Shift Content Mix Toward Reels
Sameera Reddy's Reels ER of 5.65% is more than 4x the static/carousel Posts ER of 1.34%, and it also blows past the industry Reels benchmark of 0.52%.
Details
Since the overall ER of 1.68% already beats the macro-tier average (0.5-1%), increasing Reels frequency relative to static posts should push the blended ER even higher.
