Close the Nano-Tier Engagement Gap
The current ER of 2.22% (2.19% across the last 20 posts) sits well below the nano-tier benchmark range of 3.5-8%.
Details
Since 73% of brands prioritize engagement rate over follower count, the next 10 posts should focus on driving comments specifically — the like/comment ratio of 29.3:1 shows comments are the weakest lever, so adding direct questions or polls in captions can push median comments above 9.5.
