Shift Content Mix Toward Static/Carousel Posts
Posts ER sits at 22.34% compared to Reels ER of 13.08% — a nearly 9-point gap showing the audience responds far better to static/carousel content than video.
Details
Given industry data shows Reels only marginally outperform static posts (0.52% vs 0.45% average), the account is an outlier in the opposite direction, so reallocate more of the 27 analyzed posts toward the carousel/static format that's already driving the 316,819 median likes.
