Double Down on Reels Production
raya's Reels ER of 334.42% dwarfs the Posts ER of 47.86%, and both are already miles ahead of the 2.5-5% average for micro-tier accounts (10K-100K followers).
Details
Shifting the content calendar to prioritize Reels over static posts can capture even more of this outsized reach, especially since Reels also typically get higher reach for accounts under 50K followers.
