Convert Static Posts to Carousels
The current engagement rate of 0.07% is drastically below the 1-2% benchmark for mid-tier accounts (100K-1M followers), meaning the content is not compelling enough to stop the scroll.
Details
Industry data shows carousels average 0.55% ER versus 0.45% for static images — switching feed posts to multi-slide carousels is the single fastest format change possible. An audit of the last 20 posts to identify any single-image posts that can be restructured into 3-7 slide carousels will immediately increase swipe-through signals and time-on-post.
