Shift Content Mix Toward Reels
The Reels ER of 100.79% nearly doubles the Posts ER of 63.99%, and both dwarf the micro-tier benchmark of 2.5-5%.
Details
Since Reels also get higher reach for accounts under 50K followers (Rashmi Yadav🪬| Fashion influencer is at 12,953), prioritizing Reels as the primary format will compound this advantage.
