Double Down on Reels for Reach
The account sits at 19,491 followers, squarely in the 'under 50K' bracket where Reels get higher reach per industry benchmarks, yet the current 5-post sample shows a mix of formats pulling only 5.78% ER.
Details
Since Reels also command a 20-40% rate premium over static posts, shifting more of the content mix toward Reels could both lift engagement and directly increase the $150-$500 per-post deal value.
