Shift Content Mix Toward Reels
The Reels ER for Britt & Ryan | Adventure Travel & Lazy Daze RV sits at a staggering 309.12% compared to just 1.71% for static Posts — a gap that dwarfs the industry Reels benchmark of 0.52%.
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Since Reels also get higher reach for accounts under 50K followers (the account is at 9,046), increasing the Reels-to-Post ratio should be the top lever for overall engagement growth.
