Shift Content Mix Toward Reels
The Reels ER for ʀᴀᴊɴᴀɴᴅɪɴɪ ᴅᴇʏ sits at 20.74% compared to just 2.45% for static Posts — an 18-point gap that dwarfs the industry's mid-tier benchmark of 1-2%.
Details
Since Reels are clearly the highest-converting format, increasing Reels frequency relative to static posts will lift the overall ER above the current 2.82% blended average.
