Drive Comments to Close the ER Gap
The ER sits at 0.57% versus the 2.5-5% average for micro accounts (10K-100K), and the like/comment ratio of 195.8:1 shows comments are the weakest signal against a median of just 4.0 per post.
Details
Add a direct question or poll-style CTA in every caption to push comments up, since 73% of brands prioritize engagement rate over follower count when evaluating creators.
