Turn Likes Into Comments
The like/comment ratio sits at 233.8:1 with a median of 1,649 likes but only 25 comments per post — comments are the biggest untapped lever.
Details
Adding a direct question or poll-style CTA in the first caption line on every post will push comment volume up, since brands increasingly weigh comment depth as a signal of authentic engagement, not just the already-strong 7.8% ER.
