Shift Content Mix Toward Reels
The Reels ER for ๐ท ๐ฆ ๐ฏ ๐ฆ ๐ณ ๐ธ ๐ฎ ๐ณ ๐ฌ ๐ญ sits at 4.71% versus just 0.11% for regular posts โ a 42x gap.
Details
Since accounts under 50K followers (the account is at 11,711) get higher reach on Reels per industry benchmarks, prioritizing Reels as the primary format will pull overall engagement toward the 2.5-5% micro-tier average currently being missed.
