Shift Content Mix Toward Reels
The Reels ER of 4.58% is nearly 3x the static/carousel Posts ER of 1.59%, showing the audience responds far better to video.
Details
Since the current 25-post sample is dominated by lower-performing static content, increasing Reels frequency should lift the blended ER above the current 1.61% and closer to the top of the mid-tier benchmark range.
