Shift Content Mix Toward Reels
Dr.
Details
Raina Ahuja's Reels ER of 79.32% dwarfs the Posts ER of 1.65% and blows past the industry benchmark of 0.52% for Reels format, showing the audience of 12,963 followers responds far more to video than static content. Increasing Reels frequency relative to static posts will pull the blended engagement rate (currently 1.79%) closer to the top of the micro-tier benchmark range of 2.5-5%.
