Shift Posting Mix Toward Reels
The current engagement rate of 1.21% sits below the micro-tier benchmark of 2.5-5%, and Reels are the fastest lever to close that gap — industry data shows Reels get higher reach specifically for accounts under 50K followers like Raina Joshi at 12,774.
Details
Aim to make at least 50% of the next 20 posts Reels, mirroring the format that benchmarks at 0.52% ER versus static images at 0.45%, and pair each Reel with a direct question in the caption to chip away at the like-to-comment ratio of 100.4:1.
