Shift Content Mix Toward Reels
Raghul S's Reels ER sits at 130.35% compared to just 1.75% for standard Posts — a massive gap that shows the audience responds far more to short-form video.
Details
Since Reels also get higher reach for accounts under 50K (and the account is at 72,398, just above that threshold), prioritizing 4-5 Reels per week over static posts can capture this momentum before reach algorithms shift focus to larger accounts.
