Prioritize Posts Over Reels Format
The Posts ER (2.42%) is outperforming the Reels ER (1.83%) by over half a point, even though industry data shows Reels typically edge out static content (0.52% vs 0.45% benchmark ER).
Details
Shift 60-70% of the content calendar toward feed posts/carousels until Reels ER closes the gap, since the audience is clearly rewarding that format more.
