Shift Posting Mix Toward Reels
RadioPaddock's Reels ER sits at 16.96% versus just 2.47% for standard posts — a massive gap that dwarfs the industry Reels benchmark of 0.52%.
Details
Since Reels also get higher reach for accounts under 50K followers (the account is at 54,032, just above that threshold but still close enough to benefit), prioritizing Reels as the primary format over static images will compound this advantage.
