Shift Content Mix Toward Reels
Radhika Seth's Reels are generating a 2.61% ER compared to their overall Posts ER of 0.34% — that is a 7.6x performance gap within their own account.
Details
Given that the macro-tier benchmark is 0.5-1%, doubling down on Reels as their primary format is the fastest path to closing that gap. Aim to publish at least 3 Reels for every 1 static post in their next 30-day content cycle and track whether median likes climb above their current 3,823.
