Shift Content Mix Toward Reels
The Reels ER of 3.02% is nearly 4x the static Posts ER of 0.83%, and Reels get higher reach for accounts under 50K followers like Purva Arora at 19,979 followers.
Details
Prioritizing Reels over static posts will help close the gap with the micro-tier average ER of 2.5-5%, since the current 0.85% overall ER falls well below that benchmark.
