Shift Content Mix Toward Reels
Purva Barve's Reels ER of 34.25% massively outperforms the Posts ER of 6.98% and dwarfs the industry Reels benchmark of 0.52%.
Details
Since Reels also get higher reach for accounts under 50K followers (the account is at 20,043), increasing Reels frequency relative to static posts should compound the already excellent 6.99% overall ER.
