Shift Content Mix Toward Reels
Reels ER sits at 16.38% versus just 5.78% for static Posts — a nearly 3x gap.
Details
Since accounts under 50K followers (puru is at 6,422) get higher reach on Reels per industry benchmarks, prioritize Reels for 60-70% of the content calendar to compound the already excellent 8.3% overall ER.
