Shift Content Mix Toward Reels
The Reels ER of 6.03% is more than 5x the Posts ER of 1.18%, and industry data shows Reels get higher reach for accounts under 50K followers (Puneet | Football Freestyler is at 28,562).
Details
Increasing Reels frequency and reducing static image posts will capture this reach advantage and lift the overall 1.2% ER closer to the micro-tier average of 2.5-5%.
