Puffco's InstagramEngagement

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puffco
Puffco

@puffco · 816.7K followers

0.00%

Average for creators your size

$500-$2K per post

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We will start with this profile.

LowAverageGoodExcellent
4.3K
Median Likes
139
Median Comments
20
Posts Analyzed
$500 – $2Kper sponsored post

Based on 816.7K followers · 0.55% engagement

Next step

Want brands to pay you?

Snippet can use this instagram result for @puffco to find brands, write emails, and help you close deals.

Your post rate

$500-$2K

What Snippet does next

Comes next

Find brands

Brands that already pay instagram creators and fit your audience.

Write emails

Use @puffco's $500-$2K post rate so brands know what to pay.

Follow up

If a brand replies, Snippet keeps the deal moving.

First message

I'd show brands why @puffco's instagram audience is a fit and ask for $500-$2K per post.

Want Snippet to find brands and send the emails?

Close deals for me

No charge today

Next steps

What to fix next

Simple fixes that can help brands take you more seriously.

Move 01

Convert Comments Into Conversation Loops

With a like/comment ratio of 37:1 and median comments of 138.5, puffco's audience is engaging but comments are disproportionately low relative to likes — a signal that posts are not prompting enough two-way dialogue.

Details

Adding a direct question or community prompt in every caption can drive reply threads, which Instagram's algorithm weights heavily. Even a modest 20% lift in comments would meaningfully close the gap between puffco's current 0.55% ER and the 1-2% mid-tier benchmark.

Move 02

Prioritize Carousels Over Static Images

Industry benchmarks show carousels average 0.55% ER versus 0.45% for static images — a 22% relative advantage per post.

Details

Since puffco is already sitting at 0.55% overall, shifting the content mix toward carousels (which match that ceiling) and away from static posts can protect and incrementally grow the median 4,349 likes per post. Carousels that use the first slide as a hook and the final slide as a call-to-action maximize swipe-through and save rates.

Move 03

Publish a Rate Card to Accelerate Deals

Puffco's estimated brand deal value of $500-$2,000 per post is currently at the lower end of the $10-25 per 1,000 followers industry standard for their 816,737-follower account, which implies potential rates up to $8,167-$20,418 per feed post.

Details

Creators with published rate cards close deals 40% faster, and adding usage rights (25-50% premium) or exclusivity clauses (30-40% premium) to a formalized card would significantly increase per-deal revenue beyond the current $2,000 ceiling.

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