Shift Reels Strategy Toward Carousels
Pubity's Reels are underperforming at a 0.1% ER, half the rate of Posts at 0.2%, while industry benchmarks show Carousels lead all formats at 0.55% ER versus Reels at 0.52%.
Details
With 42M followers, replacing even a portion of Reels output with Carousel posts could meaningfully close the gap between the current 0.15% account ER and the 0.5-1% macro-tier benchmark. An audit of the last 30 posts to identify the top 5 performing static or carousel posts by engagement will allow the account to replicate their format, topic, and caption structure in the next content sprint.
