Close the Engagement Rate Gap
The ER sits at 0.02%, drastically below the 1-2% benchmark for mid-tier accounts (100K-1M followers) like Jussara Machado Ferreira at 163,988 followers.
Details
With median likes of just 37 and median comments of 2.5 per post, prioritizing caption CTAs and question-based hooks in the next 10 posts can lift comment volume, since 73% of brands weigh ER over follower count when evaluating deals.
