Prioritize Reels for Reach and Rate Premiums
With 48,723 followers, Priya Jain is under the 50K threshold where Reels are documented to get higher reach, and the current 4.47% post ER already beats the Reels benchmark ER of 0.52% for the format.
Details
Shifting more of the content mix toward Reels can both extend reach and unlock the 20-40% rate premium Reels command over static feed posts, directly boosting the $500-$2,000 per-post deal value.
