Shift Content Mix Toward Reels
The Reels ER of 17.19% is more than 3x the static Posts ER of 5.28%, and industry data shows Reels get higher reach for accounts under 50K followers like the 9,396-follower base of PRIYANK RAJDEEP | ARTIST.
Details
Aim to publish Reels for at least 2 out of every 3 posts to capitalize on this gap and pull the blended ER closer to the Reels-level performance.
