Shift Content Mix Toward Reels
The Reels ER of 17.18% is more than 3x the Posts ER of 5.28%, showing the audience responds far more to video content.
Details
Since Reels also get higher reach for accounts under 50K followers (PRIYANK RAJDEEP | ARTIST is at 9,396), increasing the Reels-to-static-post ratio should lift the overall ER above the current 6.31%.
