Double Down on Reels Production
The Reels ER for Priyanka Gandhi | Skincare • Haircare • Wellness sits at 246.11% compared to a Posts ER of just 0.97% — a massive gap that shows the audience responds far more to video than static content.
Details
Since accounts under 50K followers (the account is at 51,404) still see elevated reach on Reels, the posting mix should shift toward 4-5 Reels per week, using static/carousel posts sparingly to test concepts before scaling them into video.
