Double Down on Reels Production
The Reels ER of 28.93% massively outperforms the Posts ER of 2.06%, showing the audience responds far better to video than static content.
Details
Since accounts under 50K followers (Priyanka Thacker πππ§Ώ is at 11,460) get higher reach on Reels per industry benchmarks, shifting the content mix to 3-4 Reels per week will capitalize on this gap.
