Shift Content Mix Toward Reels
The Reels ER of 21.09% dramatically outperforms the overall Posts ER of 8.32%, which is already 4-8x the mid-tier benchmark of 1-2%.
Details
Since Reels also command a 20-40% rate premium per industry benchmarks, increasing Reels frequency in the content calendar can simultaneously lift engagement and justify higher brand deal pricing within the $2,000-$10,000 per post range.
