Prioritize Reels to Close the ER Gap
Prism Jiu Jitsu sits at 1.99-2.07% ER, well below the 3.5-8% nano-tier benchmark.
Details
Since accounts under 50K followers see higher reach on Reels, shifting a larger share of the 20-post mix toward Reels will capture that reach advantage and push ER closer to the nano average.
