Shift Content Mix Toward Reels
The Reels ER of 10.77% is nearly 5x the Posts ER of 2.22%, and both are already outperforming the mid-tier benchmark of 1-2%.
Details
Increasing Reels frequency relative to static posts and carousels should lift the blended ER above the current 3.19%, since Reels are clearly the strongest format for this audience.
