Make Feed Posts the Anchor
Prisha Dhatwalia 👼's Instagram Posts ER is 3.92%, above the 1–2% benchmark for mid-tier accounts, while Reels ER is 1.01%; make feed posts the engagement anchor.
Details
Test carousels first—the benchmark is 0.55%, versus 0.52% for Reels and 0.45% for static images—and compare each format with the 3.92% baseline.
